When you advertise an open position, you want people to be excited about applying. Here’s a simple way to make job descriptions more appealing.

Talk to the people doing similar jobs now. Show them a description that’s been written, or ask them questions before you write one. First of all, it’ll help with accuracy – after all, you don’t want it to be completely off base from what the new hire will actually be doing.

And, more importantly from a recruiting standpoint, you want to find out what your employees like about that job – and your company – so you can emphasize that when you advertise.

Focus on top performers and those who have been with the company for a while. Find out what attracted them to the field in the first place, and what brought them to your company specifically. Talk about things like company culture, pay, work environment, etc., and ask what specifically has kept them on board.

It’s true that what’s important to one person may not matter to anyone else, but if you talk to a few people you’ll get a decent sense of what people in that field are looking for.

Tags: ads, job descriptions, recruiting