Everyone’s Googling everything these days – including people searching for jobs. With that in mind, here are some tips on writing job ads that are more likely to show up in searchers’ results list.

When you post something to a job board, people will also be able to find it through general search engines. But there are a lot of results to compete with, so you’ll need to word the job title and description to show up in the most popular searches.

What are people searching for? You can find out by using SEO Book, a keyword research tool. Type a phrase in the search box, click submit, and you get an estimate how many people are searching for that phrase each day.

How to use it

For example, if you’re looking to hire a CPA, you might including that acronym in the job title. That will help people know right away what they need to apply – but it won’t help them find it on a search engine. According to SEO Book, the phrase “accounting jobs” gets 245 searches a day, whereas “CPA jobs” only gets 9.

So a good job title will include the former phrase to help it show up on more searches. Something like “Staff Accountant – CPA – Accounting Job” is informative, while also optimized for search results.

Read more about search-engine optimized job listings here.

Tags: Google, job ads, SEO