http://www.hrrecruitingalert.com/job-boards-changing-strategy-better-value-for-hr/ Headlines and advice for the practicing recruiter Mon, 20 Jun 2011 04:03:43 +0000 hourly 1 http://wordpress.org/?v=abc http://www.hrrecruitingalert.com/job-boards-changing-strategy-better-value-for-hr/comment-page-1/#comment-13740 Sales Employment Mon, 17 Aug 2009 01:13:45 +0000 http://www.hrrecruitingalert.com/?p=1769#comment-13740 As someone who first worked in the field of web marketing and SEO/SEM, then got into the job board "space," this is like deja vu. In the earliest days of Internet advertising, CPM was the rage and advertisers gladly paid up to get...well, something. They just didn't know exactly what (other than a certain number of "impressions," which is rather nebulous). Then, the PPC model came out with Overture and others and the advertising (or at least paid SEM) game was change forever. PPC quickly led to "pay per lead" or "cost per lead" (PPL or CPL) models and companies automatically had much greater control over their marketing budgets. Now, it appears that recruiters and hiring managers will be afforded that same luxury by the big job board. I can't imagine it will be too long before the other big boards follow suit. They may not want to, but they may "have" to. As someone who first worked in the field of web marketing and SEO/SEM, then got into the job board “space,” this is like deja vu. In the earliest days of Internet advertising, CPM was the rage and advertisers gladly paid up to get…well, something. They just didn’t know exactly what (other than a certain number of “impressions,” which is rather nebulous). Then, the PPC model came out with Overture and others and the advertising (or at least paid SEM) game was change forever. PPC quickly led to “pay per lead” or “cost per lead” (PPL or CPL) models and companies automatically had much greater control over their marketing budgets. Now, it appears that recruiters and hiring managers will be afforded that same luxury by the big job board. I can’t imagine it will be too long before the other big boards follow suit. They may not want to, but they may “have” to.

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